George Farrell

George is the creative and strategic mind behind Leaderbeing’s brand, ensuring that who we are isn’t just seen—but truly experienced. As Head of Brand, he doesn’t just focus on aesthetics; he ensures that everything we create is a reflection of our ethos, woven seamlessly into every touchpoint, from our visual identity to the way our participants engage with our learning experiences.

With over a decade of experience designing for global brands like BMW, The Shard, and Freightliner, as well as innovative start-ups across multiple industries, George understands that brand is more than a logo or a colour palette—it’s about coherence, authenticity, and impact.

At Leaderbeing, George is an integral part of the team, ensuring that our brand isn’t just a wrapper, but a living expression of what we stand for. His work ensures that every interaction—whether through design, content, or experience—feels aligned, intentional, and deeply resonant with the transformative journey we create for our participants.

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